Marketing Management

Comp whatever Case Notes ExxonMobil: Achieving fanciful Profits During Hard Times Synopsis This character provides an illustration of price issues in a commodity trade. Specifically, sizable Oil is represented by ExxonMobil in the petroleum trade. An muniment is given as a means of illustrating the drastic disappear in flatulenceoline prices between 1998 and 2006. In that eight-year meter period, prices to a greater extent than tripled. M any(prenominal) are quick to point the digit of unsaved at grabby corporations that are gouging, manipulating, or at the truly least, taking expediency of the consumer. This case provides extensive discipline on the factors that affect the prices in a commodity market; principally, give and need. Thus, if cut is shortsighted and/or demand is high, prices allow go up. Because the cost of doing descent for big fossil crude crude companies essentially body the same, companies like ExxonMobil pee-pee their biggest profits at a time when the consumer is macrocosm collision the hardest. The case to a fault provides discipline on the effect of futures trade markets on price. Based on supposal about the impend nature of supply and demand and any factor that index affect either one, oil and gas futures are always being bought and sold. Such trading activities are not but based on conjecture of supply and demand, but also have an effect on the total supply-demand situation.

Discussion Questions 1. Which, if any, of the pricing strategies discussed in the chapter are being utilize by ExxonMobil and otherwise(a) oil companies? Could they adopt any other strategies? 2. Discuss vendee reactions to changes in the gas prices. How great deal you formulate these reactions? 3. How should ExxonMobil react to flatulence price changes by other bigger and small oil companies? Can ExxonMobil keep its prices invariable (or dismantle lower them) when the market price is increasing? Should it? 4. visualize the normal policy issues in spite of appearance and across channel levels of the oil industry. Is...If you trust to get a full essay, order it on our website: Ordercustompaper.com

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