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I.STATEMENT OF THE PROBLEM Philip Morris International is facing a major oath on its sales as tushs business is declining because of strict debate policies on tobacco. Almost all countries in the world out(p) advertisement in any forms of cigarettes making it hard to conjure up in public. Public places imposed heavy fines which lead smokers to dress down down on cigarettes. The community is now contacting a little investment return which might lead to the withdrawals of whatsoever of its bounteous investors. Since cigarettes are its primary product and the main reference power point of their finances, it is now feared what will happen to the profit margin and liquidness of the company if tobacco will forever be banned. The stop industry is threatening to slump because of some health issues in terms of fatty fodders too. People become wary with foods achieve in cholesterol and saturated fats that cheese product is feared to place upright a heavy decline, c onsumers, because of global crisis, began to look for cheaper brand which catch Kraft cheese. II.BRIEF HISTORY Philip Morris is best known as a manufacturer and marketer of cigarettes. PM is the largest cigarette company in the United States, with a 42 percent share of the $70 billion industry.

However, over the past 30 diversified so in addition to cigarettes, the company now ranks as the befriend base largest beer brewer in the United States and the second largest food touch company in the world. The company has a apparent inheritance among U.S. tobacco companies; it is the only major company that was not form w hen the Supreme Court broke up the pile Duk! e American Tobacco Trust in 1912. Since its inception in England, Philip Morris has exclamatory growth through acquisitions. In 1957, Philip Morris was sixth and proceed U.S. cigarette market. Under the leadership of Joseph F. Cullman III and by accentuate the Marlboro brand, the company climbed to first place by the end of 1983. In 1970, it bought miller Brewing, which at that time ranked...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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