Marketing Management

UNIVERSITY OF NORTHWEST MBA STUDENT ------------------------- LEARNING CONTRACT Subject: tradeing care Title: THE MARKETING etymon OF P&G MBA disciple: NGUYEN QUANG VINH Course: 1 School year: 2012 2013 Contents 1. con a learning goal4 2.why this pattern has been selected4 3.How do I light upon the information4 4.Concept summary and evolution of the relevant literature5 4.1.Summarize theory of marketing management5 4.1.1.Market Research5 4.1.2.Economic surround Research6 4.1.3. node Research8 4.1.4.Product policy9 4.1.5.statistical distribution policy9 4.1.6. progression policy9 4.1.7.Price policy10 5.What did I learn from the concept10 5.1. Procter and encounter History10 5.1.1.Core strength and external cognizance11 5.1.2.P&Gs culture14 5.1.3.Products16 5.2.merchandising experimental check of P&G in Vietnam21 5.3.Market Research21 5.3.1.Market Segmentation22 5.4.Product policy22 5.5.Price policy24 5.6.Distribution policy24 5.7.Promotion policy26 5.8.Marketing strategy27 5.9.Marketing status of P&G in Vietnam market.31 6.Applying the concept to my stream job32 6.1.Challenges and Solutions32 6.1.1.Challenges32 6.1.2.Solutions33 6.2.Development orientation of P&G in Vietnam market in coming time.34 6.3.Solutions to develop, thrive marketing activities of P&G in Vietnam35 6.3.1.Market Research35 6.3.2.Distribution channel35 7.Conclution36 Select a learning goal The mar keting solution of P&G. Why this co! ncept has been selected We establish a developing structure with...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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