'Aflac Essay\r'

'In your opinion, will the escape stay hard-hitting for the foreseeable future? I designate the campaign will stay hard-hitting because people exchangeable the duck. They introduced the duck in 2000 when they hired the advertising influence the Kaplan Thaler Group. The duck has done very well for the society, for numerous years. I think if they were to discontinue the duck in advertising, their rates would go down 3. What makes AFLAC ads so effective? Is it slightlything more than their entertainment value? If so, what else contri exactlyes to their success? Aflac’s duck has done more than generate dramatic sales numbers.\r\nThe mascot has been a feather in the company’s cap in terms of fashioning it one of the most(prenominal) recognizable names in insurance. Nearly 90% of Americans now recognize Aflac’s name, the company state, largely because of the duck campaign, which takes a seriocomical approach to insurance while sending the respectable mes sage for its need. The duck was born after Aflac chairman and Chief Executive Officer Daniel Amos and his advertising management committee decided it was time to create a campaign that antitheticaliated the company’s ads from otherwise insurers, while increasing the company’s ad Principals 3 ame recognition. In addition, because the company name was a lot mispronounced, Aflac wanted to create a mnemonic subterfuge that would reinforce name aw beness and recall. Nearly everyone has seen the white, reinvigorated Pekin duck with a bright-yellow beak waddle into a variety of situationsâ€ranging from an ice argonna to the Grand canyonâ€to tout Aflac insurance. In most scenarios, the feathered mental image belts out its signature quack to unsuspecting passersby as individuals converse about insurance. The taglinesâ€â€Å"Without it, no insurance is end up” and â€Å"Ask about it at work” †carry added to the ads’ fame.\r\nAdvertisi ng expert John Malmo, president of Koening Inc. , said in an article that Aflac has â€Å"great advertising because its apprehension emanates from the brand name. ” pecuniary management 3 * Financial Industry Regulatory Authority (FINRA): FINRA represents and regulates all stock and oblige brokerage firms and their employees. More than 4,750 firms ar members, with 634,000 employees registered to look at securities. It also administers background checks and licensing exams, regulates securities concern, and monitors how firms comply, and provides information for investors. Treasury truss grocery install linguistic rule\r\nTreasury bonds are more or less different from corporate bonds. They’re issued by the U. S. government, so regulation is handled by the Treasury Department’s Bureau of the Public Debt, with additional lapse from the SEC. Derivatives merchandise regulation Derivatives securities industrys have their own regulatory bodies, but they match the format and hierarchy of stock and bond market regulation. The organizations may non be nursing home names, but their functions will seem familiar. * Commodity Futures vocation Commission (CFTC): The CFTC is a government agency that oversees market activities in agricultural and financial commodities.\r\nIt ensures that the markets are liquified and that both parties on an options or futures transaction are able to meet their contractual obligations. It also provides oversight to the markets by ensuring that the exchanges and self-regulatory organizations have sufficient regulations in place, and that those regulations are enforced. * National Futures Association (NFA): The NFA regulates 4,200 firms and has 55,000 employees who work on the different futures exchanges. It administers background checks and licensing exams, regulates futures trading, and monitors how firms comply, and provides information for investors.\r\nTrading in options on stocks is modulate by the SEC and FINRA, but trading on options on futures is regulated by the CFTC and the NFA. As the lines between derivative products blur, you may find a lot of overlap, and many in the industry squall that the SEC and CFTC will merge at some point. Foreign exchange (forex) regulation Because it’s the largest, most liquid market in the world, many solar day traders are taking up trading in foreign exchange, or forex. However, here’s the irritate: These markets are not well regulated. There’s nothing to stop someone from exchanging U. S. ollars for Canadian dollars; tourists do it every day, often at a hotel desk or retail shop. There’s no paperwork, no hassle †and no oversight. Oversight isn’t demand for someone at a convenience store buying a tube of Smarties with U. S. bucks and getting Canadian loonies in return. Unfortunately, this has allowed some firms to misrepresent forex trading straighta itinerary traders, causing some day traders to get seriously burned. * Options and futures on bills: Most currency is traded in the spot; traders exchange one currency for another(prenominal) at the current exchange rate. The spot market is not regulated.\r\nBut many trade currency using options and futures. Options and futures on currency are regulated as derivatives through the CFTC, the NFA, and the relevant futures exchanges. * Banks and oversight: Banks are responsible for most forex trading, and banks are heavily regulated. This room that the Federal Reserve Banks and the U. S. Treasury Department are paying attention to forex markets, looking for evidence of exercise and money laundering. Both are problems †under-regulation and over. However, often, the problem is not in the regulation but in the way it is enforced, or not enforced.\r\nI think regulation should be focused on areas that markets do not do well and not on simply regulating for the sake of what regulators feel need to be done. I do not think you sho uld contrive the Innocent shareholders responsible for what management does. I think if the management was held accountable for their actions there would be a lot less fraud in the system. I think there needs to be crystallise entities for each section of regulation; there is a huge amount of companies out there and that a small group that regulates it.\r\n'